South African Startup Cue Secures $2M Funding to Enhance Customer Service Through AI

South African startup Cue, a fast-growing provider of AI-enabled customer service chat software, has closed a US$2 million seed round of funding to deliver deeper integration of AI into its platform and fuel its growth and expansion.

Founded in 2015, Cue enables businesses to help customers quickly and efficiently with chatbots and live chat on WhatsApp and social channels. The startup has worked with over 300 clients in the last five years, and recently expanded to the United Kingdom (UK).

Disrupt Africa reported in October it had raised US$500,000 in funding to enhance its mission of improving customer service by harnessing the potential of cutting-edge large language models (LLM), and it has now secured a further US$1.5 million from angel investors to close its seed round and further accelerate its development of advanced AI capabilities within its customer service suite. 

Deeper AI integration will allow businesses to automate routine customer inquiries, leverage data analytics to enhance support performance, and gain invaluable insights to optimise customer engagement strategies.

We are thrilled to have secured US$2 million in funding, which will enable us to take Cue to the next level and another big step forward towards our next milestone,” said Richard Nischk, CEO of Cue. “This investment will fuel our mission to deliver cutting-edge AI-powered solutions that transform the customer service landscape globally. With deeper AI integration, businesses can streamline their support operations and help their customers in a much faster and more valuable way.”


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