Uber Resumes Operations in Tanzania After 9 Months

Following the government’s regulatory changes that were enforced effectively from April 2022, the ride-hailing giant, Uber embarked on a long suspension to this regard. According to the company, the regulatory changes affected its seamless business transactions which led to the decision to suspend its services in Tanzania. However, the company has resumed its services in Tanzania.

Uber’s East and West Africa head of communications, Lorraine Onduru had to spotlight the effects the new regulatory policies would have on the company. She said, “We made the difficult decision to pause our operations in Tanzania because the regulatory changes that were introduced created an environment that was challenging for our business to operate under.”

However, the ride-hailing platform is back in business. It is uncertain what the reason for resuming is, but this is after Tanzania’s transport regulator, Land Transport Regulatory Authority (LATRA), and stakeholders collectively pulled in their influence and resources for the rates to be reviewed.

To this regard, last month the transport regulator approved and allowed ride-hailing companies to charge up to 25 percent commission and a 3 percent booking fee.

Speaking on this new service resumption, Lorraine Onduru, Uber’s East and West Africa head of communications, said: “We welcome the new pricing order issued by the Land and Transport Regulatory Authority which we believe will significantly contribute to the growth and development of the ride-hailing industry in Tanzania.”

On the flip side, this decision by LATRA not only affected Uber, but also affected its rival company, Bolt, and the ride-hailing company might be looking to introduce some changes to passenger fare pricing.

Change is a constant thing, it is nothing new for the government to develop and amend industry policies, but occasionally these policies are not received with open arms by the industry’s participants and have had an impact on businesses’ financial standing, which is frequently reflected in consumers’ payments.

Ride-hailing companies are one encouraging development in Africa that can use technology to assist solve challenges like ineffective urban transportation and the rising rate of youth unemployment. But because of regulatory policies, this industry as well as other startup industries have had to deal with several difficulties.

Being one of the leading ride-hailing companies, Uber has also been a victim of certain regulatory policies made by some countries. Apart from Tanzania, in 2022, Kenyan authorities decided to set a maximum on the commission charged for each ride at 18%.

According to Uber, the new digital taxi-hailing rules were unconstitutional and would harm its earnings, and potential investments but despite these ride-hailing companies’ attempts to have new laws dropped, Kenyan authorities remain undaunted.

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Nichole Manhire

Is the media and brand manager at GFA News. She works very closely with editors and podcasters that contribute to telling the African business success story. For marketing and advertising send Nichole an email:

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