TotallyAwesome Raises $10M seed round from Partners For Growth and Yefira Group
TotallyAwesome, a digital advertising network for children, teens, and families has raised $10 million (debt and equity combined) seed funding from leading San Francisco based Partners For Growth (PFG) and Singapore based boutique investment growth advisory firm Yefira Group specializing in AdTech investment consulting.
TotallyAwesome enables a youth-safe digital ecosystem by curating the largest supply of media inventory for brands to engage with more than 500 million monthly active under 18-users across APAC, safely.
The firm has grown over 70 percent compound annual growth rate (CAGR) over the past four years and aims to double down on expanding its proprietary data-driven managed and programmatic offerings to enable brands to engage with the under 18 segment, at scale.
The company will use the funding to solidify its position in a space where it has first-mover advantage, while expanding its footprint across key strategic markets such as Indonesia, Philippines, Japan, and Australia, having quadrupled its revenue and increased its headcount by 200 percent over the last three fiscal years.
“It gives me great confidence that ‘Venture Capital for good’ is gaining greater traction in our world at large and TotallyAwesome met that brief for both institutions. Additionally, the importance of cultural fit was at the top of my list when looking for both equity and debt partners. To this end, both PFG and the Yefira Group are a perfect match. Exciting times ahead,” said Will Anstee, Chief Executive Officer of TotallyAwesome.
The investment marks the company’s second major announcement in recent weeks, having previously unveiled TotallyPlay, the industry’s largest brand safe gaming platform for brands to engage with Asia-Pacific’s 450mn+ under-18 gamers.
