E-commerce Startup tappi Teams Up with KNCCI to Launch Digital Services for Kenya’s MSMEs
What’s this about?
- Kenyan e-commerce startup tappi collaborates with the Kenya National Chamber of Commerce and Industry (KNCCI) to provide digital services tailored for 30,000 MSMEs, including business landing pages and text marketing capabilities.
- Through a Memorandum of Understanding (MoU) with KNCCI, tappi introduces the Sukuma Biz initiative, offering KNCCI members access to digital services to enhance online credibility and identity, such as customer reviews integration.
- Leveraging tappi’s SaaS solutions, KNCCI members can generate SEO-optimized websites in minutes, receive digital marketing tools, and benefit from partnership initiatives targeting MSMEs, particularly women-led businesses, to drive Kenya’s economy forward.
Zoom in…
Tappi, Kenyan’s foremost e-commerce startup, has partnered with the Kenya National Chamber of Commerce and Industry (KNCCI) to launch digital services for 30,000 MSMEs in the country.
Founded by Kenfield Griffith and Louis Majanja, tappi is an end-to-end digital commerce SaaS solution tailored for MSMEs, which allows business owners to download its app, add their “look and feel”, and promote their business through a three-step process that goes to Google Ads, Facebook Ads, and Instagram Ads using airtime credit or mobile money.
Since its inception in 2022, tappi has been on a rapid growth journey, capturing verified reviews on over US$3 million consumer transactions and engaging with over 150,000 consumers. In December, it was reported that the startup had raised US$1.5 million through an oversubscribed pre-seed round of funding, and it recently made Ivory Coast its third market, having already moved into Nigeria.
Context
The startup has now announced the signing of a Memorandum of Understanding (MoU) with the KNCCI to launch the Sukuma Biz initiative. This will enable tappi to deliver a unique package of digital services specifically geared towards bolstering the online credibility and identity of the KNCCI’s 30,000 business members.
The Big picture
For a monthly fee of KES500 (US4), KNCCI members will receive their own business landing page on tappi’s platform featuring a KNCCI logo. They will also have access to 50 customer reviews via SMS, WhatsApp, or additional channels, which will be integrated into their landing page. Members will also be able to send 250 text marketing messages directly to their customers.
Leveraging tappi’s SaaS and enterprise-grade solutions, all KNCCI members will be able to generate SEO-optimised websites in less than two minutes based on eight simple questions devised by an intuitive chat tool. Using a combination of AI, machine learning and algorithms, each business’ website copy and aesthetic will be automatically tailored to its target audience and core sector. KNCCI members will also be equipped with the capacity to seamlessly distribute Google, Facebook and Instagram ads from tappi’s platform and receive access to several additional digital services.
What they are saying…
“KNCCI is one of Kenya’s most trusted industry bodies and with its extensive network of local businesses, they’re an ideal partner to accelerate our mission of empowering MSMEs to effectively establish strong reputations of their own in an online setting,” said Griffith.
“In order for this initiative to be successful, it was vital we worked alongside a partner with not only a strong, in-depth understanding of the most critical pain points Kenyan businesses face, but also the demographics which are most heavily affected by them. With this in mind, we’re incredibly proud to be joined by KNCCI on what we believe is not only a crucial step for MSMEs, but specifically women-led businesses, in equipping them with the digital tools to significantly drive Kenya’s economy forward.”
Source: disruptafrica.com
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