Haier Smart Home Establishes New Ecological Park in Egypt to Expand Global Footprint
What’s this about?
- Haier Smart Home has inaugurated the Egypt Ecological Park, signalling a significant expansion in the Middle East and African markets and a milestone in its global growth strategy.
- With a focus on energy efficiency and digital innovation, the Egypt Eco-Park is set to create over 2,000 jobs while producing a wide range of appliances to meet local demand, starting with air conditioners, televisions, and washing machines.
- Positioned strategically to cater to the unique needs of consumers in the Middle East and Africa, Haier Smart Home’s Egypt Eco-Park aims to accelerate market presence and growth through its advanced supply chain capabilities and tailored product offerings.
Zoom in…
Haier Smart Home officially inaugurated the Egypt Ecological Park, marking a significant step in deepening its market presence in the Middle East and Africa and another milestone in its global expansion.
Spanning 200,000 square meters with a designed capacity exceeding 1.5 million units, the Egypt Eco-Park’s first phase started in March with trial production of air conditioners and televisions. This month, washing machines will be added, reaching a total output of more than 900,000 units per year. The second phase will include refrigerators, freezers, and other categories.
The Egypt Eco-Park stands out for its digital platform that enhances energy efficiency by monitoring and analyzing water, and electricity usage meticulously, among all elements and processes within the park.
The Big picture
The Park will support the local economy by creating over 2,000 jobs. This ambitious project not only offers development opportunities to manufacturing and management talent but also generates a positive impact on the home appliance industry.
In its first phase, the Egypt Eco-Park will primarily supply the Egyptian market. Haier Smart Home has defined Egypt as one of its key strategic growth markets and will continue investing in introducing new products to supply the local demand for high-quality products.
The unique lifestyle habits and appliance needs of consumers across Middle Eastern and African regions have fueled demand for differentiated products – driving consumer preference for Haier Smart Home products, who offers washing machines specifically designed for the region, or air conditioners that can run with power generators. As a result, the company has grown three times faster than the rest of the industry.
Bottomline
The Egypt Eco-Park is expected to accelerate Haier Smart Home’s presence and growth in the Middle East and Africa, by leveraging its world-class global supply chain to expedite market response to serve more customers and consumers in more parts of the region.
Source: africabusinesscommunites.com
