FriendyM, Egypt’s Autotech Startup, Secures $2M for Expansion Across the Arab Republic

Egypt’s “FriendyM”’, the car management and maintenance startup has raised $2 million in seed investment to expand locally in Egypt and bolster its operations in the Kingdom of Saudi Arabia and the United Arab Emirates.

The startup provides its services to customers in the Cairo and Alexandria and aims to reach 100,000 cars on the application in the first year and expand into all governorates of the Arab Republic of Egypt.

According to Abdelrahman Elgamal, founder and CEO of “FriendyM” application: “We are happy to launch “FriendyM” in Egypt, which required our hard efforts and dedication to work through a professional and enthusiastic team to provide innovation and technology to our customers. We also seek to exploit the digital transformation revolution brought about by the Egyptian state to enhance our presence in Egypt, meet the needs of our customers, and provide a unique experience.”

FriendyM” sends notifications to remind you of the car’s regular maintenance appointments, the necessary maintenance operations, and also helps in calculating the average cost of the operation. In addition to that, the application manages car expenses such as fuel bills, parking spaces, and cleaning.

The application allows all invoices to be attached to the user’s account and also provides an expense analysis service to indicate the most expensive items, which helps in managing expenses and rationalizing expenses.

One of the most important features of the application is the provision of technical support service through the “Chat Support” feature to communicate with mechanical engineers and specialists to respond to inquiries, and the availability of booking maintenance appointments through the specialized maintenance centers located on the application at competitive prices. It also provides emergency SOS services and creates a complete record of cars if they are sold.

The “FriendyM” application is also working to launch the Lite and elite concierge services soon with monthly fees to provide distinctive services. Subscription to the Elite concierge service allows the service of requesting relief vehicles in emergency situations and car replacement services in the event that its maintenance takes several days.

As for the Lite concierge service, it provides the service of having a dedicated mechanical engineer following up on your car quarterly. Besides, Elite concierge service provides customers who subscribe to the two packages with exclusive discounts of up to 25% on maintenance costs and annual insurance subscriptions.

Elgamal added, “We aim to reach all segments of society, especially women, because they are naturally less experienced in knowing what concerns the technical aspect of the car. Besides, we will work to help them, through our innovative digital solutions, perform periodic and emergency maintenance, and we will provide them with the necessary advice to reach the highest performance of the car.”


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