Meet The New CEO Of Jumia Express Logistics: Larbi Alaoui Belrhiti

Larbi Alaoui Belrhiti has been appointed as the CEO of Jumia group (Jumia Express Logistics)

About Larbi

Larbi’s business journey began in 2004 as a software engineer at Oracle in Montreal, Canada Area. By the end of 2004 he moved on to become a consultant at Accenture, leading a team of software engineers to design, develop and deploy System Integration and Technology Consultancy projects for the merger of insurance companies GAN and GROUPAMA.

By 2005 he founded, which is one of the biggest mafia-theme social games which has more than 2 million registered members since inception. In 2012 he founded which was part of Adevinta / Schibsted Group, the global leader in online classifieds with more than 8,000 employees worldwide. Adevinta is a public company with headquarters in Barcelona and with operations in over 27 countries such as: in France, in Italy, in Spain and in Sweden.

Larbi joined Jumia Group in 2017 as the CEO of Jumia Morocco, the leading E-Commerce site in Morocco and one of the fastest growing sites overall. Larbi holds an Executive MBA from HEC Paris and a Master and a Bachelor of Computer Science from McGill University.

About Jumia Group

Jumia Morocco, the leading B2C e-commerce platform in Morocco that is linking 5 million MAUs with 10,000 vendors in a marketplace that is hosting 10 million products. Jumia E-Commerce is delivering in 150 cities in Morocco everyday goods such as Phones, TVs, Laptops, Appliances, Fashion & Beauty and Groceries.

Today, we are helping other businesses overcome these infrastructure challenges by giving them access to our logistics platform, Jumia Express Logistics, that includes last-mile parcel delivery, line haul transportation and warehousing in more than 10 countries in Africa (Morocco, Nigeria, Egypt, Kenya, Ivory Coast. Tunisia, Algeria, Ghana, Uganda and Senegal).Larbi Alaoui Belrhiti


  • On 16 March 2020, Jumia announced a major partnership with Reckitt Benckiser, a global health products manufacturer, to provide a steady supply of hygiene products at affordable pricing and help hamper the spread of the Coronavirus.
  • In May 2020, The United Nations Development Programme (UNDP) in partnership with Jumia Uganda, launched an online platform to enable small and medium enterprises to connect with consumers to sustain livelihoods in view of restrictions on movement, stay at home measures and social distancing guidelines which were instituted as part of the measures to curtail further transmission of the novel coronavirus (COVID-19) pandemic. 
  • In September 2020, the Moroccan Ministry of handicrafts teamed up with Jumia to help artisans sell their products online and alleviate the impact of the coronavirus pandemic, which affected the craft industry and other sectors of the economy of the North African Kingdom.
  • In December 2020, Jumia announced a partnership with Egypt Post to boost and develop e-commerce trade flows and industry in Egypt.
  • In December 2021, UNICEF and Jumia partnered to help Giga connect schools in Africa to the Internet and every young person to information, opportunity, and choice.
  • In February 2022, Jumia announced a partnership with LocQar, a smart locker company, to bring online deliveries closer to its consumers in Ghana, ensuring that customers who order items on Jumia get to pick up their packages quicker, safer and conveniently.

Nichole Manhire

Is the media and brand manager at GFA News. She works very closely with editors and podcasters that contribute to telling the African business success story. For marketing and advertising send Nichole an email:

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