NIGERIA – Get It Done Now, a mobile fintech platform that provides users access to services, loans and insurance, has expanded its operations to Spain after strong early growth.
Founded in mid-2018 by Alberto Rodriguez and Bode Bamgboye, Get It Done Now allows users to book and pay for handymen, and also access financial services like loans and insurance.
Operating solely out of Nigeria so far, Get It Done Now has recently expanded to Spain, Rodriguez’s home market, and where the startup’s founders met, but also a valid opportunity for other reasons.
“Spain is the main country in Europe for African migrants, together with France and Italy. Also, it has helped us to establish a base there and have more alternatives to fundraising,” he said.
Get It Done Now works off a commission-based revenue model, with Rodriquez saying revenues are strong and getting bigger.
“The growth potential is really high, and as proof of this we have got 500 per cent more loan requests in 2021 than the entire 2020,” he said.
“It is aimed at the African population so they can obtain secure and safe services, both physical and digital, closing the digital gap that exists, and also finance the purchase of those services.”
The one-stop-shop nature of the platform, offering access to both services and financial products, has proven a hit. Get It Done Now has more than 5,000 users, with over US$2 million in loan requests.
“We have had more than 120 services on the platform, and over 5,000 transactions done. We feel this is the beginning. Get It Done Now covers a necessity,” said Rodriguez.
It has also attracted investor attention. Launched self-funded, the startup has been joined by four investors, three from Nigeria and one from Europe. With its most recent investment secured in February, it is now discussing a further round.
The decision to expand into Spain did not come ordinarily, as it was a result of the very impressive growth which the company has experienced since it was founded.
Bamgboye and Rodriguez met when they were both studying for an MBA at the IE Business School based in Madrid, Spain. Since then, their relationship grew and they decided to partner to establish a fintech platform aimed at the African population, helping them to obtain secure services.
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