The tech-driven startup has landed a $100k investment from Guinness Nigeria Plc and Promasidor Nigeria Limited, a pan-African consumer packaged food manufacturer.
“We are delighted to invest in Zowasel and support the company’s development efforts, to build a game-changing business model to benefit the smallholder farmers, the founders, and ultimately the country. When you are successful, then Promasidor will also benefit from it, ”said Bruno Gruwez, managing director and CEO of Promasidor Nigeria Limited.
Recently, the startup launched operations across the Niger-Delta region of Nigeria with the goal to support smallholder farmers across the oil palm and cocoa value chains.
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Interestingly, the startup will also receive support from the WFP Innovation Accelerator in Germany and Innovation Hub in Kenya, gaining additional partnerships while scaling.
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Speaking on the investment, Jerry Oche, co-founder and CEO of Zowasel said:
“We are glad two giants in Guinness Nigeria Plc and Promasidor find us worthy of investment, we are even more excited about the opportunity, trust, and confidence bestowed upon our company.”
So far, the startup has partnered with national and multinational crop processors to provide a platform for local crop sourcing and global export of commodities.
Organized by the United Nations World Food Programme, the Zero Hunger Sprint was developed to empower agritech startups with the resources needed to scale their innovative ideas. Some of these resources include funding, hands-on support, and access to WFP’s global operations.
What You Need To Know About Zowasel
Founded by Jerry Oche in 2017, Zowasel connects communities, people, and networks for seamless trade. Sustainable cultivation and agribusiness practices across the maize, soybean, sorghum, and cassava value chain are at the core of its operations.
Zowasel works with smallholder farmers across the northern part of Nigeria. It leverages digital technology to develop a sustainable marketplace where agriculture will thrive.
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