Moroccan Ecommerce Startup, Epicerie Verte, Secures $748k

Epicerie Verte, a Casablanca-based digital marketplace specializing in allowing producers to sell their local organic products online has secures $748k from Azur Innovation Fund. Amine SLIMANI, Founder and Managing Director, said the funds raised from Azur Innovation Fund “will enable Epicerie Verte to accelerate its growth both in Morocco and internationally.” 

With its fundraising, the young company also intends to recruit and attack the European market to promote organic “Made in Morocco”.

According to Amine Slimani, CEO of Epicerie Verte, the startup plays a big role in the democratization of products from organic farming. 

“We realized that there was a very interesting offer in Morocco for organic products. However, these sellers found it difficult to access a market because there are very few outlets where they can properly display their products. For everything that is selling online, it is also quite complicated to manage directly for the sellers. So, we come to play this role of connecting buyers and sellers,” he said. 

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What You Need To Know About Epicerie Verte

Founded in 2017, Epicerie Verte is a 100% online marketplace specializing in organic products. It is an online store where farmers, producers and other sellers of organic products can market their goods. Its objective is to create a point of intersection between strong demand from customers for local organic products and a growing offer that cannot easily find a distribution channel.

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