South African drink startup PURA Soda has listed its product range on the global eCommerce platform, Amazon, enabling the locally-born startup to cross-shores and access an international customer base.
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According to reports, Amazon invested a recorded $18-billion to support SMEs in growing their sales and overall revenue.
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“It is essential to focus on expanding both brick and mortar sales, and the brand’s presence in the eCommerce space to secure global distribution. When listing a product on Amazon, this grants access to a huge pool of already established customers with over 70-million transactions taking place on the platform every day.” Greig Jansen, CEO of PURA Soda stated.
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What You Need To Know About PURA Soda
Since its official launch in 2017, the startup has expanded its product footprint to a reported 13 countries across the globe and aims to become the next billion-dollar company.
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The Cape Town-based startup has developed a low-sugar soda beverage. PURA claims that its soda drink contains less than a third of the sugar of most soft drinks available in the market and it contains all-natural flavors with zero colorants.
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