customers
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Start-ups
When Cash is Not Always King
We are prone to thinking of business success only in terms of money or “cold hard cash” as some of…
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GFA Opinion
Winning Consumer Trust: When Launching a New Product
As a business owner, you understand that your customers are the reason for your business. That is why it is…
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Business Journey (How Tos)
5 Blunders Founders Do When Conducting Market Research
Blunder #1: Asking customers what they want. As Steve Jobs famously said, “It’s not the customer’s job to know what they…
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