What’s this about?
- Meta has enabled content creators in Nigeria and Ghana to earn money from ad revenue on Instagram and Facebook, a feature previously unavailable to them.
- Content creators in these countries can now monetize their content through in-stream and live ads, reels, bonuses, and subscriptions, with earnings dependent on advertisers and video views.
- The change follows Meta’s President of Global Affairs Nick Clegg’s announcement in March 2024, with potential tax implications for content creators in these regions.
Zoom in…
Content creators in Nigeria and Ghana can now earn money from ad revenue on Meta platforms, including Instagram and Facebook.
This change, implemented by Meta on Thursday, June 27, previously excluded creators with Nigerian and Ghanaian addresses from Facebook monetisation unless their page was managed from an eligible country.
Context
This move comes after Nick Clegg, Meta’s President of Global Affairs, announced in March 2024 that the feature would go live in June.
According to him, “Monetisation won’t be limited to just Instagram. Nigerian creators eligible to use our monetisation products will be able to also monetise on Facebook as well.”
As of May 2024, according to NapoloenCat, there were over 50 million Facebook users in Nigeria and more than 10 million in Ghana. Following the approved feature, content creators in Nigeria and Ghana can now monetise their content and earn from Facebook through in-stream ads and live ads.
By the numbers
In-stream ads allow creators to run advertisements in their new or existing videos, including live content. Meta automatically identifies natural breaks in videos to place ads or allows creators to choose their placements. According to Meta’s website, earnings depend on advertisers and the number of video views.
In-stream and live ads include pre-roll ads, which play before the video, mid-roll ads, which break into the video, and image ads, which are static ads that appear below the video. Additionally, after-roll ads may play following the video content. Other monetisation channels include ads on reels, bonuses, and subscriptions.
Recall that in April 2024, Ghanaian-based content creators and influencers earning on platforms like YouTube, X, and TikTok, were required to pay taxes, even remote workers using Fiverr and Upwork. With this new development, content creators who would earn on the Meta platforms where the monetisation was approved may also be taxed.
In March, Clegg was quoted to have said that Kenyan content creators will earn from Facebook and Instagram when monetisation starts in June this year, that is if they meet the eligibility criteria.
However, an earlier report in December 2023 mentioned that after a year-long negotiation with the Kenyan government, Facebook and Instagram content creators will begin earning from Meta platforms. President William Ruto at the time said that the action follows a trial programme involving qualified national creators, and will afterwards expand the monetisation options.
Source: techpoint.africa
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