Egyptian Fintech Startup, NowPay, Lands New Pre-Series A Round Funding

Egyptian Fintech Startup, NowPay backed by Y Combinator, has just raised a New Pre-Series A round Funding.

Along with another Egyptian fintech, Dayra, it is part of Y Combinator’s ongoing Winter 2021 (YC W21) batch.

“At YC, we help talented founders from anywhere in the world access the advice, network, and funding that Silicon Valley has to offer. With NowPay, we see dedicated founders tackling the huge problem of financial wellness in a region of the world that needs more tech investment. It was a clear decision to fund them,” Brad Flora, Group Partner at YC and a startup angel investor in San Francisco, said on NowPay’s inclusion in the accelerator.

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Here Is What You Need To Know

Global Ventures, Beco Capital, Endure Capital, Foundation Ventures, and Abderahman ElSewedy are among the investors in NowPay’s bridge round. The deal’s value was not revealed. Last year, the company raised $2.1 million in a seed round.
The new funding will further assist the fintech startup towards its expansion into international markets.

Why The Investors Invested

Dubai-based Global Ventures has actively been investing in the African startup ecosystem. The VC has invested in Kenya’s Ilara Health, Nigeria’s Helium Health, Egypt’s Paymob, among others.

Beco Capital, also based in Dubai, has previously invested in NowPay. The venture capital firm has equally invested in North Africa’s leading startups such as Egypt’s healthtech Vezeeta, mobility startup SWVL, among others. Its investment in NowPay further cements its belief in the startup. It has actively been investing since 2017.

Based in Egypt, recently launched Foundation Ventures participated in NowPay’s $2.1m fundraise last year. Its latest investment in the startup further confirms its belief in the startup’s future.

Abderahman ElSewedy is an angel investor and a director at Elsewedy Electric, based in Cairo.

Here Is What You Need To Know About NowPay

Founded by Mostafa Ashour and Ahmed Sabry, NowPay launched the financial wellness platform in 2019 to enable corporates to offer salary advances to their employees. They’ve recently also added Gehan Fathi, who previously worked as Managing Director at EFG (and joined this round as an angel), and Mahmoud ElHosseiny who managed Egypt sales for Fortune 500 company Stanley-Black Decker to their executive team.
NowPay is a financial well-being network for workers based in Cairo.
The employees of companies that partner with NowPay can request their salary (or a part of it) at any time of the month through its mobile app.
The account has to be validated by the employer before it can be used to request advances. Once the account is approved, they can also see the details of their salary and how much are they eligible to request as advance. The mobile app also enables users to manage and track their savings, expenses and offers them financial recommendations. NowPay’s website says that its solution is Shariah-compliant. For employers, it is free. The employees, however, are charged a fee every time they use it.
Mostafa Ashour, the co-founder, and CEO of NowPay who previously led the innovation teams at Microsoft Research said that their solution is currently being used by over 70 entities which include a mix of publicly listed companies, multinationals, and startups. Some of those companies are Domty, MNHD, Sodic, Axa, Trella, Elmenus, and Wuzzuf.
The solution offered by NowPay helps employers improve employee happiness, productivity, and corporate loyalty, without any changes in their cash flow as the money is offered by NowPay. For employers, it is pretty much business as usual. They are only supposed to deduct the advance amount and fee from the salary at the end of the month (or whenever they pay the salaries) and pay it to NowPay directly.
NowPay claims to have managed over $200 million in salaries and serves clients like Sodic, Axa, ITWorx, Vezeeta, KarmSolar, and many more.

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