Marketing
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Acquisition
Baobab Network Acquires Marketing Firm to Enhance Startup Support
Baobab Network, an early-stage investor that backs startups across Africa, has announced the acquisition of Reflector Marketing, a strategy and…
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Financial Intelligence
How To Avoid Major Mistakes Made by First-Time Startups
Startups are hard. 90% fail, with 10% within the first year itself. If you’re a startup founder, you already know…
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GFA Opinion
Does Company Culture Affect Marketing and Branding?
There is no simple answer to this, but it is important to understand that prospective customers will predominantly believe what…
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