Funding In Western Africa
Digital Marketing Startup “Les Ateliers de Corinne” secures funding from WIC Capital
With the involvement of local individual investors and the Délégation Générale à l’Entreprenariat Rapide des Femmes et des Jeunes, WIC Capital invested in a combination of equity and quasi-equity (DER). Read more
Funding In Northern Africa
Egyptian Food & Beverage Company, Edita Foods, bags $5.7 mn
The company expects to reap the fruits of the investments in 2022 by gaining a larger market share specifically in the bakery and wafer segments. Read more
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Opinion Corner
How cost-cutting can help SMEs grow
Create a clean carbon footprint for your SME by going digital. Print less, go paperless with online invoices, use energy-saving bulbs and water sparing methods on your taps. Read more
5 ways digital can help cut marketing costs (and increase sales) during Covid-19
In fact, moving to digital can actually reduce your marketing costs when compared to traditional channels while effectively driving traffic, leads, and sales. Read more
