PrestaFreedom, the Moroccan Home Services Startup, Secures $1.1M in Funding

Moroccan home services platform PrestaFreedom, which specializes in household subscriptions and personalized services, has successfully raised MDH11 million (US$1.1 million) from the Azur Innovation Fund. The funding will be utilized to fuel the company’s growth at both national and regional levels.

Established in 2020, PrestaFreedom offers a comprehensive range of services through its recurring and customized cleaning subscriptions, catering to the daily needs of individuals. With ambitions to expand its operations throughout Morocco and extend its reach across Africa, the startup has secured financial backing from the Azur Innovation Fund—a public-private investment fund supporting innovative startups.

The MDH11 million (US$1.1 million) investment will be directed towards enhancing PrestaFreedom’s logistical and technological infrastructure to align with the company’s growth trajectory and the expansion of its service portfolio.

“We are proud of this growth opportunity offered to us by our Azur Innovation Fund partners. This is a decisive step in the development of this startup that I launched a few years ago to meet a specific need and whose success today exceeds the most optimistic forecasts,” said Majid Benslimane, founder and CEO of PrestaFreedom.

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