Woolworths Collaborates with First Insight to Enhance Operations and Drive Innovation

Woolworths, South Africa’s largest retailer, has partnered with First Insight, Inc., the world’s technology company transforming how retailers and brands make product investment, pricing, and marketing decisions, for its Next-Gen Retail Tech Platform.

Woolworths has announced that it will use First Insight to collect zero-party, Voice of Customer data and operationalize product testing for faster and better merchandising decisions in their Womenswear division. This new strategic alignment will provide Woolworths with actionable insights to guide their product investment, pricing, and marketing decisions.

“We are excited to be a global partner of Woolworths to help them leverage insights with the goal of serving their customers better,” said Greg Petro, CEO, First Insight. “Our proven data gives retailers and brands the insight and competitive advantage they need to offer their consumer better assortments at the right price.”

First Insight collects real-time customer preference, pricing, and sentiment data on potential product offerings using online social engagement tools. First Insight’s proprietary analytic models filter the data to determine which products pose the greatest risk and opportunity.

“We are excited about our partnership with First Insight as their research and data will provide us with valuable insights, to better service our customer needs through a more targeted merchandise selection,” said Roxanne Gillan, Woolworths’ General Manager, Business Development & Innovation.

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