FarmTrace, a Cloud-Based Farm Management Innovation Tool from South Africa, Has Raised Undisclosed Funding to Expand Operations

FarmTrace, based in Tzaneen, Limpopo and Stellenbosch, Western Cape, is a leading agricultural ERP system that offers cloud software to farmers. FarmTrace Innovative software lets farmers manage all production activities from anywhere in the world.

FarmTrace announced a “large” equity investment from Secha Capital and Hassium Capital to increase capacity and customer success. FarmTrace wants more farms, products, and locations.

“FarmTrace started in 2015 and we have bootstrapped exponential growth by working intimately with our clients to solve their needs. We have a long back-log of interested farms, so we decided to raise capital to accelerate our growth and meet the needs of more farmers by hiring additional software developers, engineers, project managers and implementation consultants,” said Jacques du Plessis, FarmTrace co-founder and CEO.

We’ve met with many agri-tech companies that treated agriculture as a homogenous sector and were not built with the farmer in mind. The FarmTrace team knows the key pain points in farming operations and developed a solution to solve them”, said Brendan Mullen, managing director of Secha Capital.

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