HP Partners with Mitsumi for Distribution in Over 20 Francophone Countries

Mitsumi Distribution has been named as one of HP’s authorized distribution partners in more than 20 francophone countries in West and Central Africa.

Mitsumi will promote and offer HP’s full range of computing, print, and supplies products, while also providing dedicated sales and business support, as well as better service inventory and delivery.

Mitsumi will also play an important role in furthering HP’s presence in the region and strengthening the French-speaking channel partner ecosystem. Benin, Burkina Faso, Burundi, Cameroon, the Central African Republic, Chad, Comoros, the Democratic Republic of the Congo, Congo, Ivory Coast, Djibouti, Gabon, Guinea, Madagascar, Mali, Niger, Rwanda, Senegal, the Seychelles, Mauritania, and Togo are among the countries to be covered.

Mitesh Shah, Mitsumi’s Managing Director, stated:

“This development marks another milestone in the more than 13 years of strong cooperation between Mitsumi and HP. It also reflects our belief in the effectiveness of partnership, micro-distribution and in-country presence. We thank HP for their confidence in us, and we are delighted to have taken our partnership to another level of growth and development this year.” 

Salah Ouardi, Managing Director, North West Africa & Islands, HP, said: “Over the years, we have built trust in Mitsumi’s geographic breadth, extensive retail coverage, and many years of experience and commitment to the African technology industry. Our latest collaboration will enable us to widen our regional reach, empower customers to navigate hybrid work with ease, and to protect their privacy and data with interoperable products and solutions across our portfolio. We look forward to a very successful partnership with Mitsumi.”  

As part of the agreement, the leading distributor will also provide various value-added services and training programs to its channel partners in order to educate them on various vendor technologies and products, help diversify their portfolio, and enable them to remain profitable and competitive. This complements Mitsumi’s commitment to building strong relationships with African channel partners and bringing them financing and local credit. Mitsumi, which also has dependable logistics capabilities, currently manages full-service offices and local warehouses in ten major Francophone West African markets.