Google Launches Three Initiatives to Empower Women Entrepreneurs in Africa on International Women’s Day

Google has marked International Women’s Day by unveiling three new initiatives to empower women entrepreneurs in Africa and equip them with the tools needed to succeed. The company announced 15 startups for the inaugural Google for Startups Accelerator Africa: Women Founders Cohort. It has also announced plans to train women-led SMEs in Nigeria, Kenya and South Africa during International Women’s Month.

These initiatives include the Google for Startups Accelerator Africa: Women Founders Cohort, which has already selected 15 startups from eight African countries, the Hustle Academy for Women-Led SMEs, which is a training program to help entrepreneurs increase revenue, position themselves for investment, and build sustainable businesses, and a social media series that highlights inspiring women in Africa’s technology sector.

Through these programs, Google aims to provide women entrepreneurs in Africa with funding, mentorship, and networking opportunities, ultimately helping them succeed in their respective fields.

Folarin Aiayegbusi, Head of Startup Ecosystem, Africa, said, “We are thrilled to announce the selected startups for the inaugural class of our Google for Startups Accelerator Africa: Women Founders Cohort. These women are tackling some of Africa’s most pressing challenges, and we’re excited to support them as they build the future.” 

According to Dorothy Ooko, Head of Communications, Google Africa, “At Google, we are committed to providing women entrepreneurs in Africa with access to funding, mentorship, and networking opportunities. Through our programs, we aim to bridge the gap and empower women to succeed in their respective fields.”

Google Hustle Academy

Google Hustle Academy plans to equip female-led SMEs with the needed skills to grow their business revenue, attract investors and customers, and create long-lasting companies. 

Throughout March 2023, Google will host six women-focused cohorts of Hustle Academy in Kenya, Nigeria, and South Africa. If you are a female entrepreneur in one of these countries, visit to apply.

Inspiring Stories from #WomeninIT

Google is inviting African women to join its #WomeninIT social media series. 

The series will tell the stories of six remarkable women breaking barriers and positively impacting the continent in business, technology, entrepreneurship, innovation, and startups.

Google for Startups Accelerator Africa: Women Founders Cohort

This accelerator programme plans to offer technical and business workshops, mentorship, and networking opportunities for investors to women business owners. 

The tech giant has selected 15 startups from eight African countries for the Google for Startups Accelerator Africa: Women Founders Cohort programme.

These startups include Hepta Pay (Rwanda), Afriwell Health (Congo), Alajo App (Nigeria), Jem HR (South Africa), Mipango (Tanzania), Suitch (Cameroon), Zydii (Kenya), and Kola Market (Ghana).

Silas Ugochi

Silas Ugochi is a Staff Writer and Content Creator at GetFundedAfrica. Ugochi is an educated content writer who relishes using her skills to help GetFundedAfrica's Media Team achieve the goal of sharing the success stories of African entrepreneurs. When she isn't writing articles, she can be found listening to music, reading, or DJing.

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