The beauty industry in Africa is still an unexplored market since there are several areas such as cosmetics, hair care, scents, skincare, and many more with growth potential. Because Africa is the second most populous continent in the world, the beauty industry is predicted to be worth £10 billion shortly.
According to data, the largest market is South Africa, followed by Nigeria and Kenya, and the most popular goods are hair and body care products. While there is a lot going on in the beauty industry, many black people are dissatisfied with the products available since they were not designed to suit African – centred skin.
L’Avyanna Skin Naturals was established to identify and resolve imbalances in traditional beauty products, and it is exclusively committed to addressing the demand of Africans.
L’Avyanna is a nutrient-based skincare company founded in 2015 by ex-beauty queen Dr May Ikeora with the purpose of providing affordable and uniquely advanced African skincare products to create alternatives that fulfil the skincare requirements of people of colour.
The name “L’Avyanna” originated from the Native American name Avyanna, which means “strong, beautiful woman.”
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The beauty company has formulated a variety of skincare products for people of colour after undertaking in-depth research to nourish the skin and prevent pigmentation alterations.
L’Avyanna symbolizes much more than a commercial line of skin care products by enabling African women and women of colour outside of Africa to connect to a lifestyle and culture by embracing their African identity. It also keeps its customers up to date with access to skincare advances.
L’Avyanna currently sells through three significant partner retail networks with dozens of outlets, with e-commerce and website orders from throughout the world accounting for 20% of total sales.
Since its inception, L’Avyanna Skin Naturals has produced and launched 18 products and three brands for three distinct target markets through 5 independent L’Avyanna stores in Lagos, over 90 Big Retail (Healthplus, Casabella, Medplus), e-commerce sites (L’Avyanna Website, Amazon, L’Avyanna Instagram, Konga and Jumia), freelance distributors, 15 small retail stores, and 27 store-in-store.
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