Eden Care, a licensed Rwanda-based digital insurer which offers affordable, accessible and personalized health coverage to businesses and their employees, has completed a pre-seed funding round from DOB Equity, Seedstars International, Norrsken Foundation, and Bathurst Capital. to help it expand across East Africa.
Founded last year, Eden Care is a licensed digital health insurance company, backed by the two largest reinsurers in Africa – Zep Re and Africa Re. The startup provides employers with one platform through which they can manage all of their employees’ health and wellness needs and aims to disrupt the inefficient provision of health insurance in East Africa, with a digital-first solution which saves consumers money by disintermediating insurance brokers.
Eden Care’s strategy makes use of technology and data science to help members navigate the healthcare system with ease. In comparison to the thousands of emails and phone conversations it presently takes to manage an employee’s cover, Eden Care delivers a dashboard that streamlines managing your team’s cover in a few easy clicks. Eden Care’s wellness-first coverage assists organizations in attracting and engaging employees, as well as keeping them happy and healthy, thereby increasing employee productivity.
“Eden Care was founded to create the kind of health insurance we wanted for ourselves – one that is affordable and doesn’t require filling six pages of documents at the hospital and a three-hour wait time. One where we can easily see our benefits and provides wellness tools, community, and incentives to enable us to get and stay healthy. We are excited to add aligned investors to our cap table,” said Moses Mukundi, CEO and founder of Eden Care.
Arnold Mwangi, investment professional at the Nairobi-based Dutch impact investment firm DOB Equity, said the health insurance market in East Africa was ripe for disruption, and that his company was excited to partner Eden Care to help it deliver consumers better value and ultimately better healthcare provision.
“We see Eden Care as having what it takes to deliver that increase in value and service for consumers,” he said. “By digitising insurance processes and providing a wellness-first insurance cover to employers, Eden Care is making quality health insurance accessible to an underserved market – growing SMEs and businesses.”
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