El-dokan, an Egyptian e-commerce startup has just raised US$550,000 in a pre-seed round led by regional investors, including Egypt’s Flat6Labs, EFG EV — a joint venture between investment firm EFG Hermes and Egypt Ventures, Saudi Arabia’s Hala Ventures and California-based 500 Global.
Utilizing “headless e-commerce technology”, El-dokan provides infrastructure that allows tech teams to develop highly customizable e-commerce with maximum flexibility to help businesses respond faster to changing business needs and keep up with the rapid changes in e-commerce.
Besides retailers, it also targets software companies and developers that work directly with enterprises looking to build their e-commerce stores in a fast and cost-efficient manner, with more than 300 available API endpoints.
Launched in Egypt in late 2020, El-dokan primarily targets big-box shops and chain stores looking to grow their e-commerce market share, boost sales, and automate operations.
“The majority of retailers have frequently demonstrated their willingness to either upgrade to more flexible and innovative technology or replace the conventional e-commerce methods. By enabling retailers to increase sales while lowering maintenance costs, the technology developed by El-dokan “changes the equation” and enables our merchants to swiftly and easily create API connections with our partners to assure the greatest levels of operational efficiency. With third-party providers including payment, shipping, point-of-sale (POS), and enterprise resource planning (ERP) systems, our platform can easily integrate “, Mohamed Yousry, Chief Technology Officer (CTO) and co-founder of El-dokan.
The funding will be used to improve and develop El-dokan’s e-commerce services and expand regionally and internationally.