Dojah, a Nigerian startup that provides identity verification solutions for digital businesses onboarding African users, has launched EasyDetect, an advanced fraud detection tool that enables businesses to detect and prevent fraudulent activity on their platforms.
Alumni of Y Combinator Dojah is a leading provider of all-in-one identity verification solutions, assisting African businesses in developing more seamless interactions with real users and enabling these users to easily access more services. Dojah’s verification tools span the entire customer journey, including acquisition, activation, retention, continuous fraud monitoring, and customer level upgrade.
EasyDetect, which addresses the growing need for African businesses to combat fraudulent activities such as fake accounts, attempted fraudulent orders, and payment loopholes, has now been launched by the startup in over ten African countries. It offers advanced fraud detection and prevention capabilities, allowing businesses to identify suspicious activity quickly and take proactive steps to protect their platforms.
The launch of the new product coincides with an increase in online activity among fintech and other digital businesses, necessitating the need for advanced identity verification solutions that go beyond assisting them in onboarding genuine users to also prevent fraudulent activities.
“Fraudulent activities pose a significant threat to African businesses, and it’s our mission to provide solutions that protect our customers and their users,” said Tobi Ololade, CEO of Dojah. “With EasyDetect, businesses can identify and block suspicious activity quickly and efficiently, reducing the risk of financial loss and reputational damage.”
EasyDetect provides customisable rules, events, and conditions that can be set up to meet specific use cases. It allows insights into fraudulent user behaviour, detects unusual events beyond preset rules, and offers automated alerts for suspicious activity. The system is easy to integrate with existing security systems and provides flexible and scalable fraud protection.
“We are excited to bring this solution to the African market and help businesses tackle fraud head-on,” said Ololade. “EasyDetect is part of our commitment to delivering innovative solutions that make a positive impact on the digital economy in Africa.”
