GFA Opinion

Why Should I Improve Quality in My Business? 

Quality, according to Oxford Dictionary, is “the standard of something as measured against other things of a similar kind; the degree of excellence or something.” Working to get quality in business means commitment to pursuing outstanding results, from improving products, services, systems, and operations to ensuring the overall wellness and effectiveness of the organization. 

As an entrepreneur, you’re eager to learn how to network at events, how to use social media to your advantage, and how to attract the ideal people to your business. That’s fantastic, but do you provide quality products or services? If you gain the right number of customers, can you delight them and make them come back again and again? If you are stuck on answering this question, keep reading because we’ve got something for you. 


Attaining excellence in your business would not happen on its own; you must be conscious of it and put in the necessary effort. Here are some tips to get you started. 

  1. Commit yourself and motivate your team.  

The overall commitment to quality in an organisation must begin with you, the leader, and then extend to the staff. You must help make sure that your team understands what quality is and how to integrate it into the company’s day-to-day operations. Constantly achieving excellence in organisations requires more time and patience from everyone involved, so motivate your team and make them feel comfortable enough to give their all. Don’t just enforce quality and apply pressure; this might have an impact negatively on your company culture. 

  1. Keep track and monitor mistakes. 

Keep a record of and track any mistakes or errors that occur in the workplace. This would assist in notifying everyone in the organisation and prevent a recurrence of the same mistake in the future. Do not overlook any issue, no matter how minor, since this might develop into a larger systemic problem. Monitoring of these issues allows you to identify a pattern and save on future costs, as well as provides you more time to focus on developing solutions for them. 

  1. Invest time in training yourself and the team. 

Carry out specific trainings targeted at current and potentially non-existent issues or gaps. Inform employees that improving the quality of your products/services is entirely dependent on everyone, regardless of job designation. Encourage your employees to continually learn more about their duties and expertise in order to continue growing and significantly contributing to the company’s success. 

  1. Stay innovative

Constant education and trainings would also help you keep up with the emerging trends, providing you a fresh look at your product that you didn’t have previously.  You can discover new possibilities for your organisation and learn about prospective upgrades that will be required owing to technological advancements or market shifts. Motivate your employees to be creative and constantly come up with original ideas that will help the company thrive and stay ahead of competition. Brainstorming should become embedded in the company’s culture. 

  1.  Be open to feedbacks. 

Be prepared to receive input from customers as well as team members. Implement programs through which you can gather feedback from customers who use your products/services. How will you keep track of and sort out your mistakes if you don’t even know what they are? Pingbacks from your customers will help a great deal if you stay open to receiving and acting on any negative feedback. Also, if you are doing a decent job, you will not always get bad comments. People will compliment you on your work, which will boost the morale of the team, causing them to become more resourceful and eager to deliver. 

These are some of the measures you can take to improve the quality of your product. The most essential thing is to become conscious of the level of product/service you provide and strive consistently to enhance it.  

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And if, at this point in this article, you still don’t understand what all the fuss is about when it comes to quality in business. To have a better understanding of the importance of managing and maintaining quality in your business, let’s look at some specifics. (If you must do anything, give it your all – this should be enough drive to enhance your business quality). 

  • Brand Reputation. 

When you consistently provide mediocre products/services, dissatisfied customers will start to speak up, and in this day and age, where there are numerous means such as blogs, product review sites, and social networking social media like Facebook, Twitter, and many others to air out opinions and criticisms, these negative feedbacks will spread like wildfire, putting a dent in your brand’s reputation and causing you to lose customers and prospects. Nobody wants to be associated with negativity yunno! 

  • Customer Loyalty. 

When you provide the best services possible, you will have very loyal customers who will not only patronise you but also refer you to anyone they know who requires your products/services. You would also leave a good impression, which would encourage people to leave feedback and positive reviews, that would be beneficial to your brand. If you have been doing a good job of providing quality in your business, you will have an army of people advocating for your brand if a client becomes spiteful, which will go a long way. 

  • Increased Growth. 

As you identify opportunities for improvement, you will strengthen your relationships with your customers, who will in turn introduce your products/services to more prospects, culminating in more revenue for the company. Your brand will grow stronger and more relevant, and then you will discover new avenues to expand into new markets and reach fresh audiences which will equal increased revenue and growth. 

  • Reduced Costs. 

As you become more aware of the importance of improving the quality of your business, you become more responsive and eager to receive feedback from customers, which will aid in defining or correctly predicting what your audiences will like, thus also reducing the number of mistakes made and the production costs incurred as a result. You would completely prevent substandard and nonconforming products/services, which would be bad in the market. There will be more time and resources allocated to creating and selling the actual deals. 

Of course, you should actively improve the quality of your business. Are you waiting for a psychic to tell you that? However, we’ve given you some pointers on how to do it and why you should. All that is left is for you to execute and expand! 

Silas Ugochi

Silas Ugochi is a Staff Writer and Content Creator at GetFundedAfrica. Ugochi is an educated content writer who relishes using her skills to help GetFundedAfrica's Media Team achieve the goal of sharing the success stories of African entrepreneurs. When she isn't writing articles, she can be found listening to music, reading, or DJing.

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