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How To Effectively Use Social Media As An Entrepreneur

Social media is the current buzz, and where can you find this “buzz”? On social media, of course! Several apps and software are being made available to help you stay connected with family, friends, and even strangers who may someday become online buddies. 

You should also know is that you can promote your business to thousands of people while having fun and sharing your current activities on Instagram, Snapchat, and other social media platforms. Super exciting!

Now that you know that you can push your business on social media, do you know how to do it effectively and in such a way that your content is not considered spam? Using social media to market your business involves more than just photo ops – if you know, you know. 

Here are some tips to help you get a hang of social media and how to effectively use it to promote your business.


Start by providing compelling answers to crucial questions such as “what do you do?” and “why?” Convey these answers clearly through the content you share on social media. This will help you reach your target audience and convince them to follow you and engage in whatever you do by interacting with you online, sharing your content, and helping you in reaching more people. As a result of all of this, more individuals become aware of your company and then choose to patronize you. 


Create and manage accounts on all the major social media platforms, such as Twitter, LinkedIn, Facebook, and Instagram. Use analytics to figure out exactly your audience’s demographics, what kind of materials and content they consume the most, and the hours when they are most active on your posts. This will help you in outlining your goals, locating your target audience, and ensuring that you are on the right track. 


When it comes to your content, choose quality over quantity. Produce interactive and intriguing content that really is clear and of high quality, whether it is in the form of articles, videos, or banners. While creating compelling content, keep standardization in mind and send out attractive, clean materials that resonate with your audience. Consistency will help you stay relevant while also providing additional reasons for the algorithm to push you out to more people. You can also use some of the efficient scheduling tools to help you create, schedule, and publish content in a timely manner. 


No one wants to be swamped with advertisements or promotions on a regular basis. This is not to imply that you should not advertise your business, why are you even there in the first place? You must find a balance between producing entertaining & educational content and running ads for your business. Create a strategy and keep your target audience in mind. What would you gain if you push them all away? Think about it! 

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Do not simply create an unresponsive page and expect people to flood in and stay. Tweak your materials to also include participatory information which would help to build their affection for your page and, by extension, your brand (Adding this because it is expected of you as a brand to provide exceptional products/services. That would not be covered in any manner by social media). Always like, reply to comments, repost story mentions, and interact with relevant posts from others. 


There are options for connecting your website or store to social media platforms. Through some of your posts, inform your audience and potential clients about how to access your products/services. You can also indicate when you have new offerings, such as discounts, on your platform to make people aware of these goodies and to attract them to visit your site/store, either online or in – store. 


There is now the possibility of leveraging social media influencers and running sponsored posts. Using an influencer who is pertinent to your niche or industry will help immensely. Remember that you are still starting without much influence, therefore it is advisable to reach out to and work with well-established “influencers” to help put your brand out there. Paid ads on Facebook Ads and Google AdSense are also highly effective ways to reach as many people as possible. When marketing, just be sure you offer valuable and updated content. 

There are many more ways to showcase your business on social media than you can imagine. All you need to do is be creative and strategic. It is also essential that you understand that establishing and maintaining a strong social media presence does not exempt you from being scrutinized or losing clients if you do not also provide standard products/services.  

Learn more about how to properly harness the power of social media as an entrepreneur. Things evolve on a regular basis in this digital age, so endeavor to remain up to date in order to stay ahead of the curve. 

Silas Ugochi

Silas Ugochi is a Staff Writer and Content Creator at GetFundedAfrica. Ugochi is an educated content writer who relishes using her skills to help GetFundedAfrica's Media Team achieve the goal of sharing the success stories of African entrepreneurs. When she isn't writing articles, she can be found listening to music, reading, or DJing.

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