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How To Network In Social Events As An Entrepreneur

WHAT IS NETWORKING? 

Networking is the process of developing and leveraging business relationships for objectives other than just the reason for the initial meeting. This contributes to the establishment of relationships, whether with a possible customer or a community of experts relevant to your interests. 

Business or social gatherings are often nice opportunities for entrepreneurs to meet people who are in comparable positions as they try to expand their businesses. Several people attend networking events, but only a tiny fraction of them understand how to network successfully. 

EFFECTIVE BUSINESS NETWORKING TIPS 

When you are in a position where business networking is feasible, you should make use of it. The initiation of the process may well be difficult, but everything will blend in seamlessly in the end. Whether you are a sociable person or not, all you need to start is positivity and confidence. Here are a few pointers to help you network effectively. 

  • Pick a good setting where the people who socialize with you share common interests and/or are prospective clients. 
  • Dress professionally and appropriately. You do not have to wear pricey clothes; just look presentable so that you can attract audiences of various calibers.
  • Engage people with the intention of developing connections that can lead to sales or referrals rather than focusing on selling straight away. Do not merely go on and on about work. People only want to conduct business with people they know and trust and establishing that trust takes time. 
  • Do not simply sit there staring; introduce yourself, but primarily talk about what you can bring to the table. Provide them with reasons to get invested in the relationship. Do not lie to garner attention; instead, be honest and authentic. 
  • Prepare to introduce yourself to people you do not really know. When discussing yourself, gather your thoughts and be as detailed as possible. Prepare your business cards as well, but do not disperse them without first having a conversation. 
  • Ask people you meet questions about themselves and their businesses, and then listen carefully to their replies. Pay close attention and do not simply listen to respond. Find topics of shared interest between the both of you and bring those up in the conversation. Remember to be courteous and to listen more than you talk. 
  • When attending such events, do not sit with just familiar faces. Of course, you should interact with your pals on occasion, but you should not become bound to them. Keep in mind that you would want to attract some additional potential clients. 
  • After the event, you should subtly follow-up. Do not just sit on the side-lines and let the relationship die. Send emails or text messages inquiring about their well-being. Try to sound less phoney and more concerned. Know your limits and be extremely organized with your follow-up. 

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IMPORTANCE OF NETWORKING AS AN ENTREPRENEUR 

Networking with other people in your industry can be incredibly beneficial to you and your business. From the significant findings you would gain to the inspiration and one-of-a-kind chances that would be made available to you because of the relationships. These are some of the many things you would gain from networking in social events as an entrepreneur;  

  • Connections that would help you thrive in the business world. 
  • New acquaintances and long-lasting relationships with people to whom you may relate in several ways apart from business. Finding new friends with whom you share a common interest could serve as a solid basis for your life, ideas, and, eventually, business. 
  • The ability to push yourself to talk to new people and gradually boost your confidence. As a business owner, that is one of the most defining features to have in favour of making the contacts you need. 
  • Opportunities that will help you strengthen your business goals. 
  • A solid reputation for you and your business as a trustworthy, credible, and informed person. 
  • Increased marketing leads and a bigger number of referrals, all of which could be converted into permanent clients. 
  • Access to quality advice and expertise on things that you are not so clear about. 

Networking empowers you to open new business opportunities that your initial business model may not have explored. The value of networking cannot be emphasized. Attend social gatherings and make new relationships. 

Silas Ugochi

Silas Ugochi is a Staff Writer and Content Creator at GetFundedAfrica. Ugochi is an educated content writer who relishes using her skills to help GetFundedAfrica's Media Team achieve the goal of sharing the success stories of African entrepreneurs. When she isn't writing articles, she can be found listening to music, reading, or DJing.

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