KENYA – Multi-platform media company Wee Media has raised $400K in a seed round from Samurai Incubate, Grenfell Holdings, Knarrs Ventures and Jim Waltrip.
The media company will use the funding to transition from an advertising-driven media company to a subscription led data and intelligence company.
Wee Media CEO Rishabh Lawania indicated that the restructure towards African journalism and data intelligence seeks to plug the data gap in the private equity, venture capital and mergers and acquisition space.
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“The vision of the company is to fix the broken business journalism in Africa and bridge the data gap. For more many years, companies like Dow Jones, Bloomberg and Pitchbook have been tracking the global private markets but African data and content are considerably ignored. There’s so much happening in the PE/VC and M/A space across the continent and we are trying to be the platform that puts Africa first,” said Lawania.
“With support from our diverse group of investors and a rockstar team, we have been able to pivot the company around in the last six months from an advertising-driven media company to a subscription-led data and intelligence company”
Rishabh Lawania – CEO, Wee Media
Wee Media already runs a business intelligence platform, AfriCo, for financial data and information on both public and private companies.
Lawania said that Wee Media has attracted global investors in the past and will strengthen their technology, expand their team, and pursue profitability as they raise their Pre-Series A.
Wee Media runs a media platform, WeeTracker, SaaS business through AfriCo and a consumer electronics media platform Gadgets-Africa.
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