Carry1st, a South African publisher of social games and interactive content across Africa, has raised a $20 million Series A extension led by Andreessen Horowitz (a16z). This is a16z’s first investment in an Africa-headquartered company (the firm has previously invested in Branch and Zipline, companies with some of its operations in Africa but headquartered in the U.S).
Carry1st also received investments from Avenir and Google; it’s the latter’s second check from its Africa Investment Fund.
A couple of prominent individual investors, including Nas and the founders of Chipper Cash, Sky Mavis and Yield Guild Games, took part.
The round — which is an extension of the Series A Carry1st raised last May from Riot Games, Konvoy Ventures, Raine Ventures and TTV Capital — also saw the same investors double down on their investments in the company.
Cordel Robbin-Coker, Lucy Hoffman and Tinotenda Mundangepfupfu founded Carry1st in 2018. The South Africa-based company, which currently has a team of 37 people across 18 countries, wants to use this additional capital to scale interactive content across Africa.
The company started as a game studio where it conceptualized, developed (from system designs to artwork and engineering), and launched mobile games. Over time, it switched to a hybrid model, adopting a publishing role and handling distribution, marketing and operations.
Carry1st co-founder and chief executive Robbin-Coker told TechCrunch that Carry1st has mainly focused on its publishing arm since it went hybrid.
The three-year-old company has signed publishing deals for seven games from six studios globally, including Tilting Point, publisher of Nickelodeon’s SpongeBob: Krusty Cook-Off, which Carry1st recently launched in Africa. Others include CrazyLabs and Sweden’s Raketspel, a studio with over 120 million downloads across its portfolio.
Carry1st said it provides a full-stack publishing solution, handling user acquisition, live operations, community management and monetization for its partners.
“We have a full-suite service that starts with distribution and partnerships. We help them create bespoke marketing materials from short-form advertising videos to statics, and we customize their content to resonate with individuals in different countries,” said Robbin-Coker.
“And then we operate the game and we also monetize. So we’ve built out our monetization engine to allow users to be able to pay for content that they want more easily across Africa.”
It also enhances monetization in the region through its embedded payments solutions, where customers can pay via a range of local payment options, including bank transfers, crypto and mobile money.
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