Business Journey (How Tos)

Flutterwave launches e-commerce service platform to drive growth in SMEs

Flutterwave, Africa’s leading payments technology company, is pleased to announce the launch of its new e-commerce service, Flutterwave Market – an extension of its Flutterwave Store service – that will bring together a collection of merchant stores in one place.

Flutterwave Market brings e-commerce a step closer to the brand’s merchants and their customers. The aim of the new Flutterwave Market is to help merchants reach new customers and ultimately increase sales and revenue. This will not only make it easier for customers to shop from a range of Flutterwave Store merchants but will also enable customers to seamlessly shop across a variety of products from different businesses at their convenience.

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“This is an exciting next chapter for the Flutterwave brand, and we’re excited to introduce this new marketplace experience to our merchants worldwide,” said Olugbenga ‘GB’ Agboola, Founder and Chief Executive Officer of Flutterwave. “Flutterwave Market is a fully functional e-commerce service that serves as a megastore where buyers can purchase a variety of goods from multiple sellers under one roof.”

GB continued: “Since the successful launch of Flutterwave Store, we have listened to our customers and acted on what they need to scale their businesses. Launching the new marketplace will transform their business, taking it to the next stage of growth. Flutterwave Market is for us a way to create endless possibilities for our Flutterwave Store users. We’re not merely aggregating existing stores, we’re positioning them to make more sales.” 

Flutterwave Store was launched in April 2020 with the aim of keeping the lights on for small businesses following lockdown due to the Covid-19 pandemic across various countries. The e-commerce solution has grown to over 30,000 businesses to date while adding features like discount codes and multiple product uploads. The Flutterwave Market provides an additional opportunity for shoppers to discover and shop from these businesses as opposed to only following their store link.

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