Nigerian gifting startup, Showlove, secures $300k pre-seed funding

Lagos-based social platform for gifting, Showlove has secured a US$300k pre-seed funding round from Fedha Capital and other angel investors.

Chikodi Ukaiwe CEO of Showlove said, “In our personal lives we have experienced difficulty knowing exactly what people want when we want to share gifts with them randomly or on their special occasions. There is no real way to know exactly what a person wants without having to ask them directly, which ruins the whole experience.

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“Before now people were paying for gifts using debit cards, USSD, and bank transfers. Now we are introducing a wallet that simplifies that process, you can pay for anything or accept payments with your wallet. And if buying gifts isn’t your cup of tea, you can send cash to your friends at zero cost.”

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What You Need To Know About Showlove

Founded in 2020 by Chikodi Ukaiwe, Joshua Biyere, and Seye Bandele, the company is simplifying the process of requesting, giving, and receiving gifts and cash, while also helping African businesses promote their services and deals.

The startup aims to create a fun community, or a social network of sorts, for people to share their wants and needs, either with a closed circle of people or the general public. In addition, thousands of vendors, SMEs, and hypermarkets are plugged in via APIs.

Showlove launched its public beta in December 2020, letting users purchase electronic gift vouchers for their loved ones from various Nigerian businesses, and has now gone live with a full version of its product, which allows people to buy gifts and deals, compile and share Wishlists, and send or receive cash, all of which is backed by a digital wallet.

With Showlove’s Wishlist feature, users can compile a list of gifts from anywhere on the internet, and share with their friends and family - either directly or via integration with other social media. People can then either contribute towards the purchase of the gift or give them the total sum.

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Nichole Manhire

Is the media and brand manager at GFA News. She works very closely with editors and podcasters that contribute to telling the African business success story. For marketing and advertising send Nichole an email:

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