Ghanian e-commerce startup, Plendify, opens B2B marketplace for African suppliers
Plendify, an e-commerce startup, has opened a business-to-business (B2B) e-commerce marketplace to connect customers with small and large African wholesalers, manufacturers, exporters, and importers.
Suppliers can also buy and sell from each other in bulk, find quality products from trusted suppliers and receive competitive quotes.
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“This has given local buyers a wide variety of choice of high-quality products in major categories such as food and beverage, homeware and appliances, and building and construction,” Plendify co-founder Michael Manirakiza.
“This relatively new platform enables those in the diaspora now to enjoy access to these previously hard-to-reach suppliers. Buyers can now pay with their international cards and track their local deliveries directly in the app or website from anywhere in the world.”
Recently, also entered into a partnership with the Ghana Enterprises Agency (GEA) and the Mastercard Foundation to create an online marketplace to support women and young entrepreneurs promote their products and connect with customers globally.
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What You Need To Know About Plendify
Plendify was established in 2018 in Toronto, Canada by the trio of Beau Sackey, CEO, (Ghana) Michael Manirakza, COO, (Rwanda) and Roger Vandomme (Ivory Coast). It is a Pan-African B2B Marketplace for small and large African wholesalers, manufacturers, exporters, and importers. The startup also provides a business directory of leading suppliers in Africa and also enables buyers to receive quotes directly on the platform.
The co-founders had complementary skill sets across the business, finance, data science, and technology and wanted to build a scalable and impactful business in Africa to eventually support the African Continental Free Trade Area (AfCFTA).
Since launching the platform in November 2020, Plendify has signed up over 1,000 suppliers including national Ghanaian brands such as Vitamilk, Bel Aqua, and Tika Mall.
This has given local buyers a wide variety of choices of high-quality products in major categories such as Food & Beverage, Homeware & Appliances, and Building & Construction.
As they continue to add household and major brands, they are also supporting small and medium-sized suppliers to build online storefronts on their trusted platform.
This relatively new platform enables those in the diaspora now to enjoy access to these previously hard-to-reach suppliers. Buyers can now pay with their international cards and track their local deliveries directly in the app or website from anywhere in the world.
The Plendify Client Success team is ready to provide a high level of customer service via chat or via their toll-free international line.
The startup plans to connect with other African countries very soon to help more buyers from around the world to start doing business with incredible African brands across the continent.
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