Business Journey (How Tos)

How do we empower more women in technology?

While there have been steps in the right direction to boosting the number of women in leadership roles, there still exists a gender disparity, particularly in the technology sector. According to a report compiled by PwC economists, women currently hold 28% of leadership roles at the top 10 global tech companies, relative to men who hold 72%.

Despite these figures, gender representation in the industry is changing. This is the case at technology company Rectron, where managing director Spencer Chan has noticed a shift. “Within our own business, we have more women taking on roles throughout the organization at every level, including management. In the past two years, we have appointed more women into our extended leadership team, increasing their representation to 45%.”

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As the pandemic has accelerated the need for digital transformation and emerging technologies, so too has the demand for a diverse set of skills in the sector provided opportunities for women, adds Kutlwano Rawana, Rectron’s HR executive.

What is holding women back?

So why then has progress been so slow? “There still exist historical barriers preventing women from being equally represented in the industry, let alone in leadership positions. One of these is the misconception that stereotypical female attributes, such as emotion and compassion, are not suitable for tech-related careers. The other is that women are unable to be successful in leadership roles because of the many other perceived responsibilities they have to fulfill in society, such as being caregivers at home,” explains Rawana. In fact, in a survey by Career Junction, over a third of South African women feel that their gender and parental responsibilities are preventing them from advancing in their careers.

Changing misconceptions at an early age is necessary to attract more women to work in technology and encourage future leaders in the industry. “The imbalances need to be addressed at school and tertiary level by exposing young learners to the world of technology and female role models within it. We can’t prove these gender stereotypes wrong if we only have a small sample of women in tech leadership roles to reference. The cycle perpetuates itself,” says Rawana.


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Changing attitudes after COVID

The pandemic has also been a catalyst for organizational change. “There’s definitely been a heightened awareness that performance doesn’t necessarily depend on sitting behind a desk from 8 to 5. This opens the door for flexibility for women in the workplace. Working from home has also highlighted that despite the pressures of juggling work-life balance, success can still be achieved for both men and women,” comments Rawana.

For Chen, the COVID-19 crisis has proven that performance and ability are irrespective of gender, as everyone has faced disruption and challenges. At work, women have been no less productive than their male counterparts, and many men have had to contribute to responsibilities in the home environment, shifting stereotypes about women’s roles and paving the way for increased gender equality.

Despite the growing movement towards a gender-balanced technology sector, more needs to be done so that women have equal opportunities to rise to the top. Organizations that are committed to gender diversity and support women both inside and outside of the business can help with overcoming the challenges of under-representation. “When women realize their full potential, this opens up possibilities for female leaders of the future, with benefits not just for the tech industry but society as a whole,” concludes Rawana.

Read the original article here

Nichole Manhire

Is the media and brand manager at GFA News. She works very closely with editors and podcasters that contribute to telling the African business success story. For marketing and advertising send Nichole an email: nichole@getfundedafrica.com

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