Nairobi-based influencer marketing platform, AIfluence Inc, has raised US$1mn in a Seed funding round led by Dubai-based EQ2 Ventures and joined by Antler East Africa, Nigerian VC OUI Capital, ArabyAds, and a European family office.
AIfluence was part of Antler’s inaugural Nairobi cohort in 2020.
The startup says the funds will be used to expand into the rest of Africa, the Middle East & Asia by the end of 2021, and to further invest into AIfluence’s tech and SaaS platform.
AIfluence leverages advanced machine learning algorithms to match influencers with a target demographic through its audience-first strategy.
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The platform further allows advertisers to onboard and coordinate hundreds to thousands of micro and nano influencers per campaign, generating authentic peer-to-peer conversations and superior conversion. AIfluence’s data-driven approach is used by regional and global advertisers across FMCG, banking, travel and electronics in 13 countries in Africa and Asia.
According to Patrick Thiriet CEO of EQ2 Ventures “People are the new media in today’s digital world, and AIfluence is uniquely positioned to turn this reality into tangible results for advertisers. We’ve been impressed by the team’s obsession to use data in order to spread authentic and relevant messages to the right audience. This is what advertising should always be. We’re looking forward to AIfluence’s journey ahead.”
Melalite Ayenew, Antler East Africa’s Partner added “We are excited to see local founders with deep expertise in the African market take a global problem head-on, and in a short time demonstrate a tech solution that is fast attracting demand in Africa and beyond”.
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