Fashion Startup “Hob Feel Goods” Bags US$22k Funding from the INNOV INVEST fund for expansion
Moroccan fashion startup, “Hob Feel Goods” has just landed $22k from the INNOV INVEST fund to help grow its brand.
What You Need To Know About “Hob Feel Goods”
Founded by Hind Bennis and Samia Benjelloun, “Hob Feel Goods” is the first Moroccan fashion startup to benefit from the Caisse Centrale de Garantie’s start-ups and innovation funding and financing scheme, thanks to a partnership between the Moroccan Denim & Fashion Cluster and R&D Maroc (in the identification and orientation of startups) (CCG).
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The brand, which was born out of a personal need, is built on the eco-principles of its co-founders, a concept that combines Moroccan aesthetic and artisanal heritage, baby comfort, ergonomics, and material conformity.
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The brand encourages the use of scraps of materials obtained from clothing companies by the two entrepreneurs, which they visually enhance by adding artisanal elements or combining them with vegetable-tanned leather for the creation of slippers. The Made in Morocco sole, produced in collaboration with a local supplier, is undoubtedly the slippers’ greatest innovation.
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The “Hob Feel Goods” start-up needs to boost its manufacturing potential and turn its focus more toward export, with the incentive money going toward enhancing existing goods, creating new ones, and storing models.
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