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Yassir Express Opens Delivery Service In Morocco’s Rabat After Ride-hailing Service Ban In Casablanca

Yassir Maroc, a Morocco-based startup specializing in mobile solutions, has launched its home delivery service, Yassir Express  in Rabat, Morocco’s capital city. The recent announcement comes after the startup’s ride-hailing service was banned in the Moroccan city of Casablanca last December. 

“The launch of the Yassir Express service in Rabat is part of our strategic plan which aims to increase our coverage of the Moroccan market. We wish to extend our activity to several cities of the Kingdom, in order to facilitate the daily life of Moroccans and adapt to new habits and behavior of Moroccan consumers “, noted the general manager of Yassir Express in Morocco, Rachid Moulay El Rhazi, quoted in the press release.

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“We also want to offer them a quality service. For this, we carefully choose our partners and we apply strict criteria when recruiting our delivery people,” he said.


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Here Is What You Need To Know

  • Residents of the capital can now have their meals delivered or buy the products they need from their homes through the Yassir Express app, the company said in a statement, adding that the service is operational 7 days a week.
  • The application has several categories, including restaurants, supermarkets, butchers, bakeries, florists, chocolate shops, multimedia, and children’s area. More categories will soon be available on the app.
  • The Yassir Express service will soon be available in other cities in Morocco such as Fez, Meknes, Kenitra, and Mohammedia. 

A Look At The Startup Yassir

Founded in 2017, Yassir was quickly presented as a serious threat to Uber in the Middle East and North Africa. Yassir is currently present in 30 cities spread over 3 continents (Africa, Europe, and North America). The number of its users amounts to more than 1,500,000 people and has 10,000 partners. In Morocco, the Yassir company operates in five cities and plans to expand its activities to several areas.

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Although an American company, each Yassir subsidiary works independently in its territorial management and in accordance with the laws and regulations in force in each country where it operates. However, it collaborates with the other teams of the Yassir network. The teams that each subsidiary has are 100% local and multidisciplinary.

In April 2019, Yassir occupied 3rd place in the list of the 100 most promising startups in the Arab world at the World Economic Forum.

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