Arlene Mulder is the co-founder of BiB, the first audio library app exclusively for African content available on both the App store and Google Play store.
In the BiB app, you can directly purchase and listen to a curated selection of African books, series, and theatre pieces narrated by acclaimed local voice artists.
Africa’s rich tradition of storytelling is acknowledged and preserved for future generations on this contemporary platform which effortlessly shares this continent’s original narratives with a worldwide audience.
Read also: West African Tech Startup Expands Offering
Earlier this year BiB was still an idea. Arlene was working on various projects as a strategic business consultant, however, lockdown amplified her desire to find new ways to make BiB a reality. Arlene founded her first business WeThinkCode in 2015, and has served as a board member of EO (Entrepreneur’s Organisation) for the last two years.
Through her experience as an entrepreneur, she has learnt that in crises there is always opportunity to learn and grow.
During lockdown, Arlene and her co-founder Juanita Kotzé set out to bring BiB to life. In just a few short months they launched their app, recorded 45 titles with acclaimed artists, and partnered with leading publishers, including NB Publishers, Protea, LAPA, and the Black Book Club.
Arlene shares her experience on how to thrive in a crisis.
Create more space
Freeing up space in my life is the best thing I’ve learnt in lockdown. I used to fill up every minute of every day. Both my work and social calendars were filled to the brim. Lockdown presented an opportunity to completely reset these habits. Not only do you free up one of our most valuable resources; time.
You also free up your headspace and create more space to focus on what is truly important. I have learnt that productivity and a full calendar are often inversely correlated. Before accepting anything in my calendar, I now first assess whether it is something I really need or want to do.
See challenge as opportunity
We saw the opportunity to set up our business during the lockdown as a luxury. The world has adapted during the pandemic; remote- and gig-working have become the norm.
We set up BiB to operate completely remotely and work with all our suppliers and contractors in a flexible manner. Before lockdown, we planned to do all our artist recordings in state of the art studios. Instead of panicking and putting everything on hold, we started experimenting with creating mobile studios and recording at our artists’ homes, which then changed our model completely and for the better.
Not having any high fixed overheads takes a lot of pressure off the business and offers us the flexibility to adapt quickly, which is extremely valuable in these uncertain times. Being in the midst of a global crisis increased our focus to streamline our business and cut out any unnecessary noise.
Click here to find out more!
The importance of community
This year has truly highlighted the importance of community and the support of people around you. As lockdown was announced, my EO Forum set up weekly calls where we checked in with each other and shared our experiences of how we are navigating our businesses during this difficult time.
Often, just knowing that you are not the only one dealing with these challenges, make everything feel easier. It has been incredible to see how local businesses are all supporting each other. I am truly inspired by how some entrepreneurs have completely pivoted their businesses or opened new and different companies and how people are coming together and supporting each other.
It has been a tough year indeed, but as Winston Churchill famously said, “Never let a good crisis go to waste”. This is also a time to learn, grow, and come through this stronger than ever.
Read full article here
GetFundedAfrica’s mission is to uplift people and economies in Africa through entrepreneurship; helping companies find funding, grow, create jobs and solve society’s greatest challenges
GFA Attract, GFA Mentorship Program & Application Portal For Funding
Would you like to be an impact mentor?
The African continent is going through a revolution driven by its startups. Your experience could help develop the next Facebook, Google or Netflix. You can be part of this story by volunteering your time to mentor an African startup. Apply Here
GFA Attract Interview With Mostafa Khaled Abdel Akher (Entrepreneur Edition)
In this episode of GFA Attract (Entrepreneur edition) we interviewed, Mr. Mostafa who graduated from the German University in Cairo in 2013, where he received a B.A degree in Management Technology with double core majors in Economics and Innovation. Mostafa now works with Makwa. An Egyptian startup focused on innovation, Makwa aims to offer convenience in the dry clean & laundry sector, through the application of digital technology. Watch Here
Apply For Funding
GetFundedAfrica provides equity capital from $1,000 to $50,000.
For larger amounts (Above $50,000)
we organize syndicated funding rounds of up to $500,000.
“Business is always a struggle. There are always obstacles and competitors. There is never an open road, except the wide road that leads to failure. Every great success has always been achieved by fight, every winner has scars. The men who succeed are the efficient few –they are the few who have the ambition and will-power to develop themselves. So choose to be among the few today.”– Chris Kirubi, Centum Investment, Kenya