Facebook Launches Africa’s First Online Community City Guide
South Africans especially dwellers and visitors to Johannesburg will be availed of the JoziPlug – Facebook’s first Community City Guide on the African continent. The initiative which was compiled and co-created by local Facebook Groups features unique and inspiring content about the city and is expected to add to the country’s tourism industry. Moreso, JoziPlug is aimed at showcasing Johannesburg’s “hidden attractions to visitors and members of the local community whilst supporting small businesses with their economic recovery” in the wake of the COVID-19 pandemic. Facebook says that since early this year, it has added more than 1.5 million people to a group related to the city of Johannesburg. The guide compiles “the best tips and recommendations to some of the city’s local attractions, known and unknown through the eyes of these locals”.
Themed around exploring hidden attractions and ‘plugging’ people into the “rich and varied culture that the city has to offer”, the JoziPlug consists of eight chapters, focusing on African Cuisine restaurants, cocktail bars, markets, parks, galleries, historic sites and buildings, and small businesses in the fashion and accommodation industry.“Johannesburg, the city of many names – is a fascinating city of diverse cultures and many facets. We’re excited to have had this opportunity to work closely with the Department of Tourism, Facebook groups and local contributors to profile Johannesburg’s evocative art and fashion, culinary delights, historical sites and many more,” says Nomonde Gongxeka-Seopa, Head of Public Policy at Facebook Southern Africa.
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“3 million South Africans are connected to a Facebook Group related to Johannesburg. What all these groups and local contributors who compiled the JoziPlug Guide have in common, is their unconditional love for their city.”
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Minister of Tourism, Mmamoloko Kubayi-Ngubane says “it gives me great pleasure that we are collaborating with Facebook to encourage South Africans to travel locally and safely during this time. We are excited about this collaboration and believe it will grow over the years to showcase more of our South African cities and our vibrant offerings for both local and international tourists.”
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