BusinessFundingNewsStart-ups

Kenyan Agri-tech Startup Farmers Pride Raises $220k From Gray Matters Capital’s CoLABS

Three Kenyan agri-tech startups collectively raise US$ 856,000 funding -  Innovation Village

KENYA – Kenyan startup Farmers Pride, a one-stop e-commerce platform that connects village level farmers to quality inputs, services, and information through women-owned DigiShops powered by technology, has raised US$220,000 funding from Gray Matters Capital under its gender portfolio coLABS.

Farmers Pride is a last mile online-to-offline marketplace platform that connects farmers with everything they need to succeed by leveraging on technology and franchising to improve the capacity of women-owned agro-dealer stores to ensure increased farm production and improved family income and food security. 

Read also: Quick Base’s Unique Approach To Enterprise Grade Low/No-Code Solutions

The startup’s DigiShop platform creates new agriculture opportunities to village level farmers to access trusted and dependable information, inputs, and services.

The startup now plans to scale its offering after raising funding from Gray Matters Capital via GMC coLABS, an early-stage, sector-agnostic investment portfolio that looks to support innovative and scalable startups that improve the lives of women and girls around the world.


This image has an empty alt attribute; its file name is GFA-Contributors-1024x576.jpg

Farmers Pride will use the US$220,000 funding to help it reach 500,000, mostly female, rural farmers to boost their income and productivity through access to quality inputs and services.

The startup will utilise the investment for agro-dealer pipeline development, and the launch of 50 technology-powered women and youth owned village level DigiShops, as well as a DigiShop technology upgrade to support last mile SMS and voice powered delivery of farmer education and inputs as well as to roll out a robust farmer education programme to reach additional 30,000 farmers by 2022, the majority of these being women and youth.

“Farmers Pride’s competitive advantage and uniqueness lies in adopting an agro-dealer franchising concept and integrating that with the DigiShop technology to transform rural women-owned agro-dealer shops, support women farmers to increase their income and improve last mile delivery of agricultural solutions; thus creating prosperous futures for smallholder farmers while contributing to the elimination of youth unemployment, food insecurity, and malnutrition in Kenya and beyond, in Africa,” said the startup’s founder Samuel Munguti. 

The investment marks the latest made by coLABS in the agri-tech space in Kenya after it invested in B2B startup Taimba and trading platform Farmshine last year.

Its other portfolio startups are Rwanda’s ARED, Ghana’s Redbird, Nigeria’s Sonocare, and Tanzania’s WomenChoice Industries.

“Due to the global COVID-19 pandemic, we had to go from being a sector-agnostic fund to focus on specific sectors that are leveraging technology to provide women and girls with solutions to weather the storm. Agriculture, with a specific focus on improving value chains and productivity, emerged as one of the priority areas,” said Sharda Vishwanathan, pipeline development lead at Gray Matters Capital coLABS.

MEDIA – Farmers Pride

“In our interactions with agri-tech entrepreneurs, we have learned that access to quality agri-inputs and technical know-how is a huge challenge which further makes smallholder farmers – 80 per cent of which are women – vulnerable to the risks of climate change. COVID-19 has only widened this gap and impacted productivity by creating several bottlenecks.” 

She said Farmers Pride had built a sustainable solution that can address the looming challenges related to the agricultural last mile. 

“By harnessing technology, Farmers Pride transforms the women-owned informal stores into micro-franchisees that can build traceability of the inputs and thus guarantee quality. In the process, they not only help build a community of micro-entrepreneurs with improved incomes but also shift gears for smallholder farmers by increasing the productivity of their yields. We are excited to work with Farmers Pride and support their inclusive agri-tech model that serves the underserved and has the potential to create a ripple effect in the communities.”

Read full article here


GetFundedAfrica’s mission is to uplift people and economies in Africa through entrepreneurship; helping companies find funding, grow, create jobs and solve society’s greatest challenges

Guest Contribution, GFA Attract & Application Portal For Funding

This image has an empty alt attribute; its file name is image-35.png

Guest Contribution: Disruptive Digital Solutions Is Rewiring The DNA Of Banking

Imagine a bank whose customers can tap on a wearable device to make a payment, regularly receive updates on changes they could make to their investment portfolio through AI-generated insights. Read more

GFA Attract Interview

Victor Boyle-Komolafe, the co-founder of Garbage In, Value Out (GIVO), a system that automates and digitises the collection, processing, and sale of recyclable materials. Watch Here

Apply For Funding

GetFundedAfrica provides equity capital from $1,000 to $50,000.
For larger amounts (Above $50,000)
we organize syndicated funding rounds of up to $500,000.
Apply Here

Follow Us

See the source image
See the source image

One thing I always tell myself and made my philosophy is to admit when I need help and I always find somebody to help. It’s crucial to admit it when you are wrong and never make the same mistake again.

— Nkemdilim Begho, Future Software Resources Limited, Nigeria.

Nichole Manhire

Is the media and brand manager at GFA News. She works very closely with editors and podcasters that contribute to telling the African business success story. For marketing and advertising send Nichole an email: nichole@getfundedafrica.com

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button