Agritech trends: Use of data science in agriculture

Agritech and the future of farming in Southeast Asia

The time is ripe for the Indian agricultural sector to adopt best practices by using data science, deploy smart farming techniques and build integrated supply chains to boost productivity.

Importance of agriculture and the current landscape

Agriculture and allied sectors in India employ about 50% of India’s workforce. Yet, it contributes to less than a fifth of the GDP. An average farmer in India earns less than US$ 2000 per annum, compared to the United States of America, where the Food and Agriculture sector contributes ~US$ 1tn to the GDP and employs roughly 25 million people, directly and indirectly.

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The Food and Agriculture per capita GDP in the US is ~ US$ 40,000. Even with the largest area of land under agriculture in the world, agricultural yield per hectare is still low for major crops in India. The gap in productivity and efficiency in the Indian farm and agriculture sector is a glaring one.

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Farm productivity and farmer income in India is plagued with several challenges – marginal land holdings of farmers making mechanisation difficult and implementation of technology difficult or unviable, timely access to genuine and high quality inputs and farming advice, heavily intermediated supply chains, dependence on monsoon rains, and inadequate storage facilities.

Furthermore, farmers lack institutional support in terms of access to financial services (loans, insurance) and capacity building. With their incomes already under pressure, farmers are unable to modernise agricultural practices to improve yield.

Demand for food continues to increase as the population grows. Productivity challenges in the agricultural sector need urgent solutions. Even as basic food security is achieved, changing consumer preferences are leading to rising demand for healthy, fresh, and nutritious food options beyond just carbohydrates.

Conscious consumers want to know how and where their food has been produced, processed, and stored before it reaches their table.

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Nichole Manhire

Is the media and brand manager at GFA News. She works very closely with editors and podcasters that contribute to telling the African business success story. For marketing and advertising send Nichole an email:

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