Blue and grey collar recruitment platform Shaghalni raises 6 figure Pre-Series A round from 138 Pyramids.
Shaghalni aims to use the investment to strengthen its technology, grow its sales team, and increase its marketing activities. Shaghalni was launched in 2016 and has so far achieved 100 per cent year on year growth.
Thanks to building strategic partnerships to attract job seekers with the likes of Fawry, VictoryLink, and Orange, Shaghalni managed to sign and retain clients such as Danone, RAYA Aman, Spinneys Egypt, Mansour Group, and Unilever. Its partnerships include initiatives such as; enabling job seekers to apply to the latest jobs on Shaghalni through the thousands of available Fawry Points of Sales (POSs), and strategically placed electronic job kiosk points with the Ministry of Social Solidarity, which allow users to register and create their profile on the platform in 5 minutes. Shaghalni also sends weekly job opportunities to half a million job seekers through the ‘Shaghalni’ service with Orange.
Commenting on the investment Neveen El Tahri, Chairperson at 138 Pyramids said: “We are excited about this investment as Shaghalni is leveraging technology to solve the ever present challenges of the job market by connecting employers and jobseekers using a myriad of innovative tools to efficiently bridge the gap. As proponents of creating employment opportunities, we believe in the company’s vision of reinventing the blue and grey collar culture and creating more opportunities.”
Shaghalni now wants to expand its database and presence in the market further by focusing on its marketing activities and expanding its 12 person team to accommodate more sales representatives and attract a greater number of SMEs.
Shaghalni also aims to develop and expand its technology solutions by building AI tools that would advance matchmaking job seekers with opportunities. The AI tools would also provide its clients with predictive data on “applicants’ show up rate”, once the employer fills out the location, salary, and requirements of the job opening.
“When an employer creates a job post on our website and includes the salary and working hours and all other benefits we will be able to predict how many people will show up for the interview. I think this will make it so much easier for the employers and it’s going to set expectations right. We will also be able to give you feedback on your package and tell you how your job posting is performing compared to other posts in similar sectors,” said Omar Khalifa, CEO at Shaghalni.
Shaghalni has a 1.5 million database and over 10,000 companies and factories benefit from its services. The company received its seed investment from Gemini Holding in 2016, the investment company owned by Naguib Sawiris for an undisclosed amount.
Finally Onsi Sawiris, Co-founder and Managing Partnert at HOF Capital told WAYA: “With Shaghalni we have a company whose main mission is to create jobs for Egyptians. And with the addition of technology we can reach and match millions of jobseekers with hundreds of employers around Egypt. It is time to take full advantage of the talents we have in our country and put hungry people on the right path.”
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