South Africa’s Delivery startup, Picup, launches a new model for branded deliveries
Picup, an innovative last-mile delivery company has introduced a unique concept where its drivers become the face of any specific brand.
Picup has become a model for innovation in the courier and logistics space and is consistently predicting niches in the market and developing its software and driver framework to accommodate growing needs.
Until now, companies that are fully e-commerce have almost no face-to-face interaction with their customers. However, Picup is changing this by introducing its premium driver network for businesses.
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Picup Plus is a premium service aimed at businesses that require drivers to represent their brand and the service was specifically designed for business clients that require the delivery experience to align with their customer experience strategies.
The new division was launched in June 2021.
“The innovation did not stop when the country went into lockdown during the pandemic,” said Picup Head of Operations and Human Resource Ashley Arendse.
“In fact, it allowed the team to flesh out yet another layer of their manifold success, the Picup Plus driver model. We were inspired by customers who were looking for drivers to represent their brand and act as not only drivers, but brand ambassadors,” he adds.
Picup Plus works on a strict selection basis when measuring driver performance which comprises key factors like experience, track record, internal ratings, and regular customer feedback.
These drivers already have a key understanding of how Picup works, their individual clients’ needs, as well as the company culture and current focus areas and, are groomed so that they understand everything about the brand so that they can present those values and processes when they interact with the customer.
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Picup’s sophisticated technology and AI modules have been developed in a way that promotes good behaviors and the willingness to work.
Arendse adds: “While we need to maintain a good level of supply and demand to the driver network, we need to ensure we are rewarding drivers that are going the extra mile and want to earn more.”
Drivers with higher ratings will get preference on trips, which drives positive behavior through the network and they will offer guaranteed trustworthiness, as well as a lasting positive impression on collection and delivery.
Arendse says all drivers will undergo extensive training through their eLearning platform and attend virtual workshops.
“We are also open to collaborating on custom driver branding. This means that drivers could have shirts and caps that reflect the corporate identity of the company for which they are delivering.”
Picup Plus can now also introduce specialized offerings such as facilitating payments or ID verification on delivery.
Picup Pay which will be launched shortly will allow credit card and Snapscan payments on delivery.
‘Picup Legend Network’ is a term that has become synonymous with its virtual driver culture, streamlined crowdsourced recruitment process, and strong focus on on-demand gratification.
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