Business Journey (How Tos)StrategyWeekend Features

Launch Your Innovative Venture (The Structure Of A Pitch)

Principle and objective of the pitch

What is a pitch ? 

The first oral presentation of your project is called a pitch. In few minutes, you must have submitted your project and have convinced your audience, in order they want to know more about it.

It’s often mentioned, also as the “elevator pitch”, when you have just few minutes. It’s as if you took the elevator with an investor and you succeed to create its interest during the trip. In this case, you must be able to convince in less than 3 minutes.

When can I tell my pitch ? 

For a pitch, you can be in different situations, as you address to:

  • investors in a presentation meeting with others entrepreneurs, or in a meeting that is dedicated for your presentation
  • to partners, as bankers, suppliers, authorities, to mobilize their attention and interest
  • to other entrepreneurs or future employees to create the desire to work with you

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Nichole Manhire

Is the media and brand manager at GFA News. She works very closely with editors and podcasters that contribute to telling the African business success story. For marketing and advertising send Nichole an email:

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