Afriscaper Research & Consulting recently executed a Nigeria Mobile Phone Market research project & report on behalf of KaiOS, focusing on Internet Usage.
You can check out the report on the KaiOS website, by scrolling to the bottom of the page for the Afriscaper reference and to download the full powerpoint version.
A massive project which covered several states in Nigeria, across the various geo-political locations, the outcome of the research revealed deep insights & data, several trends, factors and socio-economic drivers influencing the proliferation of mobile devices and internet usage among Nigerians. Focus areas included; the extent of perceptions to various payment options – cash vs electronic vs ATM vs USSD; mobile device experience and Internet accessibility & affordability.
Afriscaper Research & Consulting – an international consulting firm, specialises in various areas of the African business environment including:
a) Country, Industry & Bespoke Business Sector Research Reports
b) Go-to-market & product-market fit strategy
c) Market Surveys
d) Fund Raising & Investment Research Reports
Recently, Afriscaper released a new report – Nigeria Sports Betting Sector Report 2020/2021, now available for sale.