Emirates NBD Egypt is first in MENA to use switch technology for card payments

Emirates NBD Egypt will soon launch the Mastercard World Switch Card using switch technology — a first in the Middle East and North Africa. The World Switch Card will provide customers with both credit and debit card functions with the push of a button. The World Switch Card will be available to the bank’s major customers prior to the general public

The World Switch Card was announced at a ceremony hosted last November by Emirates NBD Egypt in Cairo. The ceremony was attended by major account holders, official delegates from corporations, and a few distinguished public figures. 

Mohamed Zakout, head of retail banking and wealth management, Emirates NBD Egypt, said, “We are not only committed to providing the most technologically innovative banking solutions for our customers, but also to upholding our position as market leaders in the industry. Mastercard World Switch Card is specifically designed with features for the discerning customer including concierge services, travel, lifestyle, and insurance programs such as Marhaba that open up a wide range of exclusive services within the Dubai International Airport and airport lounges worldwide.” 

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Nichole Manhire

Is the media and brand manager at GFA News. She works very closely with editors and podcasters that contribute to telling the African business success story. For marketing and advertising send Nichole an email:

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